Who is Almanac For?

Almanac is designed for retail teams who influence and make key decisions — providing them with the context they need to act confidently.

Introduction

Almanac is built for retailers — specifically those responsible for making informed decisions or supporting those who do. From the shop floor to the boardroom, Almanac helps teams understand not just how they’re performing, but why.

Key Audiences

Whether you're optimizing operations, expanding your footprint, or evaluating performance, Almanac provides critical market context that complements your internal data.

1. Store Operations Teams

These teams are responsible for day-to-day decisions around staffing, stock levels, and store performance. Almanac helps them understand if performance dips are isolated issues or reflect wider market behavior — enabling smarter allocation of resources.

2. Real Estate Teams

Almanac supports lease evaluations, rent negotiations, and expansion planning. By layering store data with area and market trends, real estate teams can identify underperforming locations, validate new opportunities, and negotiate with confidence.

3. Performance Analysts and Insights Teams

These users dig deep into data to explain what’s driving or hindering performance. Almanac gives them the external lens — helping distinguish between internal issues and broader trends in foot traffic, spending, or shopper behavior.

4. Executives and Strategic Decision Makers

Leaders and executives rely on high-level insights to steer long-term strategy. Almanac highlights macro patterns and competitive benchmarks that inform big-picture thinking and strategic investment.

Putting Performance in Context

Every team has their own metrics and internal benchmarks. Almanac doesn’t replace those — it complements them. By showing how your stores compare to the surrounding market, Almanac helps teams identify what’s truly in their control and what’s part of a wider trend.

Next Steps

Ready to see how Almanac can support your team? Explore our Getting Started Guide link or reach out to support@almanac.com to set up a personalized walkthrough.