Introduction
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      3. Introduction

      What is Almanac?

      An introduction to how Almanac empowers retail teams with contextual market intelligence.

      Overview

      Almanac is a market intelligence tool designed specifically for teams managing physical retail stores across the United States. It helps retailers understand how their stores are performing by providing rich context—blending internal metrics with external data on foot traffic, spending, and broader market trends.

      How Almanac Adds Context

      Retail data in isolation only tells part of the story. Almanac connects your store-level performance to what’s happening in the market around you. By layering your internal data with regional and national trends, Almanac helps you answer questions like:

      • Is this store underperforming, or is the whole market down?
      • How does our foot traffic compare to similar locations nearby?
      • Are spending patterns changing across the region?

      This holistic view allows for more accurate performance assessments and better-informed strategic decisions.

      Key Benefits

      • Full-picture insights: Combine your internal metrics with market context to get a complete understanding of store performance.
      • Benchmarking tools: Compare your stores to competitors, markets, and broader retail trends.
      • Smarter decisions: Use real-world, contextualized data to support planning, marketing, operations, and real estate strategies.

      Who Uses Almanac

      Almanac is built for retail professionals involved in:

      • Store operations
      • Real estate planning
      • Performance reporting and analytics

      Use Cases

      Teams use Almanac to:

      • Evaluate store performance across chains and geographies
      • Optimize inventory based on foot traffic and sales patterns
      • Support lease negotiations with external benchmarks
      • Identify new growth opportunities by tracking market trends

      Screenshot 2025-07-09 at 13.24.16

      Conclusion

      Almanac gives retail teams the context they need to move beyond internal spreadsheets. By aligning store data with broader market activity, it provides a deeper, more actionable view of what’s really going on—and where the biggest opportunities lie.