Using Spend in Places

Explore localized spend trends for any store using Spend Insights in the Places section.

Overview

The Places section of Almanac lets you drill into performance for a specific store. With Spend Insights enabled, you can now view localized sales and transaction trends to understand how a store’s performance compares to the surrounding market.

Why Use Spend in Places

• Analyzing store-level demand in context with neighborhood benchmarks
• Supporting lease and real estate decisions with real-world data
• Spotting anomalies between visits and transactions in the local area

How to View Spend for a Store

1. Navigate to the Places tab.
2. Select a store (e.g., Gucci, East Hampton).
3. Click Create new comparison.
4. Choose Market Spend and select Transactions or Sales.
5. Pick an industry category like “Total Apparel.”
6. Press Apply to visualize market data around the store.

What You’ll See

• A color-coded map shows transaction volume in the local market using volume index tiles.
• A summary panel displays:
• Place Growth – your store’s visits growth
• Benchmark Growth – market-level growth in the selected category
• Performance Gap – the difference, if directly comparable
  
  

Understanding the Volume Index

Spend data is delivered as an index rather than raw sales numbers. The volume index shows average daily transaction density in nearby areas. Hovering over a tile reveals:

• The category (e.g., “Total Apparel”)
• The tile’s volume index value

Bar Charts and Trends

• Below the map, you'll find bar charts comparing your store visits and market transaction volumes across time.
• Use this to understand whether local demand is increasing and how your store tracks against it.

Use Cases

• Footprint Evaluation: Compare store growth to nearby spend trends to decide on lease renewals or closures.
• Performance Diagnostics: Determine whether store-level issues are internal or due to broader market shifts.
• Strategic Reporting: Use spend vs. visits to contextualize performance for stakeholders.

Tips and Considerations