Spend
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      Using Spend in Dashboards

      Learn how to leverage Spend Insights in Almanac Dashboards to analyze market trends and optimize retail performance.

      Overview

      Spend Insights is a premium feature in Almanac that lets you benchmark your store performance against market-level sales and transaction trends. By integrating this data into Dashboards, you gain deeper visibility into consumer behavior and local demand.

      When to Use Spend in Dashboards

      • Identifying demand shifts across markets and stores
      • Supporting strategic decisions with localized transaction data
      • Contextualizing store visits against purchase behavior

      How to Add Spend to a Dashboard Comparison

      1. Go to the Dashboard tab.
      2. Click Create new comparison.
      3. Select Market Spend as the comparison type.
      4. Choose either Transactions or Sales as your data type.
      5. Search and select an Industry (e.g., “Total Apparel”).
      6. Press Apply to load the data.

      Screenshot 2025-07-16 at 18.34.17

      Interpreting Spend Insights

      • Spend data appears as new columns in your dashboard (e.g., “Total Apparel – Transactions”).
      • Index values are used instead of raw transaction counts for privacy.
      • A tooltip explains each index when you hover over it.
      • Use horizontal scroll to view all columns.


        Index values - TAble dashboards - Spend

      Tips for Making the Most of Spend Data

      • Sort by transaction volume to identify reliable markets with active data.
      • Use store vs. market trends to spot emerging opportunities or issues.
      • Export data and overlay your internal KPIs for a comprehensive performance view.

      Limitations and Considerations


      Note: Spend data is not available for every store or market. It depends on Mastercard's criteria (e.g., minimum number of stores or transactions).

      Lag Time: Spend data is updated with a 1–3 week delay, making it ideal for macro trend analysis rather than real-time reporting.

      Use Cases

      • Inventory Planning: Shift stock based on market demand signals.
      • Lease Evaluation: Identify underperforming areas using real spend data.
      • Executive Reporting: Differentiate between internal issues and external market changes.