Store visits data
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      3. Store visits data

      Understanding the Store Visits Graph

      Track and compare foot traffic trends over time for individual stores and competitive sets.

      What is the Store Visits Graph?

      The Store Visits graph in Almanac gives retailers a powerful way to analyze foot traffic trends over time. It helps you understand how a specific store is performing and compare that performance to previous time periods or to competitive benchmarks. This is particularly useful for identifying patterns, evaluating initiatives, and driving better decisions based on store performance.

      Where to Find It

      You’ll find the Store Visits graph in the Places section under the Analytics pages.

      Note: This layout is part of the Almanac 2.0 navigation, which is being gradually rolled out across the platform.

       

      Screenshot 2025-07-09 at 13.28.12

      Reading the Graph

      By default, the graph shows:

      • Visits during the selected period vs. visits in the last period
      • A year-on-year comparison using the 454 retail calendar
      • Total visit counts for each period summarized at the top
      Hover over any bar to see daily visit counts and compare across periods.

       

      Store Visits

      Customizing the View

      The graph offers flexible display options:

      • Chart type: Switch between a bar chart and a line graph
      • Time aggregation: Group visits by Day, Week, Month, or Quarter
      • Value display: Toggle between absolute values (#) and percent growth (%)
      • Export: Download the underlying data as a CSV for reporting or further analysis

      Store Visits chart and export

      Using Comparisons for Deeper Insights

      You can compare your store's data to a benchmark or competitive set:

      • Compare your store’s performance with nearby or similar locations
      • View side-by-side period-over-period comparisons for both your store and your benchmark
      • Spot market-level trends that may affect your location’s traffic

      Store Visits - With comparison

      Example Use Case

      Imagine you manage a store that recently hosted a promotional event. By using the Store Visits graph:

      • You can view traffic in the 90-day period around the event
      • Layer in a comparison with last year’s traffic to understand how much the event shifted behavior
      • Add a competitive benchmark to see if the uplift was unique to your store or part of a broader mall-wide trend
      This kind of analysis helps validate strategies and guide future actions.

       

      Tips & Best Practices

      • Use Week or Month views to get a high-level understanding of trends
      • Leverage year-on-year mode for seasonal context
      • Combine visit data with Spend or Trade Area insights for a more complete picture