Understanding Home CBG Trade Areas

View customer origin patterns down to the census block group level for deeper geographic precision.

Overview

The Home CBGs view reveals where your store’s visitors live, using Census Block Groups (CBGs) for highly granular geographic analysis. It allows you to see exactly which small local areas contribute visitors, offering a sharper lens on store catchment and neighborhood-level performance.

The map uses color shading to show visitor density by CBG, with each range representing the percentage of total visitors from that area.

Accessing Home CBG Data

1. Go to the Places tab in the navigation bar.
2. Select a store you want to analyze.
3. Open the Trade area data tab.
4. Use the dropdown to switch to Census Block Groups.

Interpreting the Map

The map displays CBGs with varying shades to represent how many visitors live in each block group. Darker shades indicate higher percentages of visitors.

Hovering over a CBG reveals:

• The CBG identifier
• The percentage of traffic it contributes

Available Tools

• Switch between trade area views: Core Trade Areas, Home Zip Codes
• Export: Map as image or CSV
• Fullscreen mode: Expand the view for easier viewing

Use Cases

• Micro-targeted marketing: Use CBG insights to fine-tune local outreach.
• Store planning: Spot high-performing blocks that may support additional locations.
• Performance diagnostics: Compare CBG-level patterns with store traffic trends.

Additional Notes

• A note overlay shows the data period (e.g., Q1 2025).
• Data is updated monthly and reflects visitor home location by CBG.
• Center and Market views will show an empty state.